Fatma Al Sabaanah is a senior pharmaceutical commercial and regulatory leader with 20+ years of experience spanning regulatory affairs, market access, business development, licensing, distribution, and pharmaceutical commercial strategy across the GCC and wider region. Her career combines a strong foundation in pharmacy with extensive leadership experience in portfolio expansion, P&L governance, product registration, and international commercial partnerships.

As Founder & Managing Director of ViaFarma Solutions, Fatma provides integrated regulatory, market access, pharmacovigilance, licensing, business development, and commercialization support to pharmaceutical manufacturers, medical device companies, distributors, and healthcare organizations across the GCC.

Throughout her career, she has negotiated and executed 30+ international and multinational licensing and distribution agreements expanded pharmaceutical portfolios by 100+ SKUs, and secured 30+ product registrations with UAE health authorities. She has also contributed to significant commercial growth, including 20% revenue growth at ProPharma UAE and 40% revenue growth at Philex Oman.

Her expertise covers GCC market access, regulatory strategy, product registration, international licensing, distribution, profitability governance, pricing and rebate modelling, pharmacovigilance, health authority liaison, and cross-functional leadership**. She has led teams of 10+ professionals and has extensive experience working with multinational pharmaceutical principals and regional healthcare stakeholders.

Fatma holds an MBA in International Management from Swiss Business School and a B.Sc. in Pharmacy from Jordan University of Science and Technology, complemented by 50+ professional certifications and CME-accredited programmes across regulatory affairs, market access, commercial strategy, business development, financial management, and international trade.